Abstract:The value of soil and water conservation ecological products refers to the increment of three types of ecological services, namely material supply, regulatory services and cultural services, formed through soil and water loss control. Its value realization is a practical path for the concept that "green waters and mountains are invaluable assets". In Zibo Municipality, it has innovatively carried out trading practices and explored effective experiences and methods, but it still faces problems such as unclear basic information of ecological products, insufficient cross-departmental collaboration and imperfect market-oriented mechanisms. In the future, it is necessary to strengthen resource surveys, establish a multi-department collaboration mechanism, improve market-oriented operation, expand new trading products such as carbon sinks, and build a sustainable "improvement-trading-feedback" closed loop.