Abstract:Huihe River in Feicheng City was selected as the pilot of river & lake ecological value accounting in Shandong Province. Taking it as an opportunity, the City has established a whole chain working system featured by "foundation laying through ecological protection, right confirmation via value accounting, empowerment by market realization, and efficiency improvement for benefiting the public". Based on the accounting results, the cumulative ecological value of Huihe River has reached 1.144 billion yuan, achieving multi dimensional win-win benefits in ecology, economy and society. Its practical experiences including the innovative "government + enterprise" joint management and improvement mode as well as basin-wide systematic management approach provide replicable and promotable practical samples for the realization of ecological product value of rivers and lakes in water-scarce regions of northern China and the whole country.